Snowball Effect

Snowballing in fundraising can work for you, and against you. It's natural for people to bet their money on a winner. When you are doing great in fundraising, donors are more inclined to give more, and get their friends to contribute also.

If you're doing bad like McCain, you fall into a downwards spiral that is tough to get out of. If you look at the news today, it's not so pretty. His Campaign Manager and Chief Strategist just resigned, probably having to take responsibility for driving the campaign into the ground.

The Press Release:

Campaign Manager, Chief Strategist for McCain resignTue Jul 10 2007 11:23:10

ET ARLINGTON, VA - Terry Nelson, Campaign Manager and John Weaver, Chief Strategist for John McCain 2008 issued the following statements: "This morning I informed Senator McCain that I would be resigning from his presidential campaign, effective immediately. It has been a tremendous honor to serve Senator McCain and work on his campaign. I believe John McCain is the most experienced and prepared candidate to represent the Republican Party and defeat the Democratic nominee next year." - Terry Nelson, Campaign Manager

"As of today, I have resigned my position as chief strategist to John McCain's presidential campaign. It has been my honor and a distinct privilege to serve someone who has always put our country first. I believe that most Americans will come to the conclusion that I have long known there is only one person equipped to serve as our nation's chief executive and deal with the challenges we face, and that person is John McCain." - John Weaver, Chief Strategist